Owned channels are the cheapest revenue you'll ever earn. Built right, email and SMS drive 25–35% of total monthly revenue with near-zero marginal cost. Built wrong, they're spam.
If you don't have these running, you're leaving 6+ figures on the table every year.
3–5 emails over 7 days. First impression. Brand story. Best-seller intro. Conversion offer. Welcome flows alone routinely drive 5–10% of total revenue.
SMS + email combo within 1 hour, 24 hours, and 72 hours. Recovers 8–15% of abandoned carts that would have otherwise vanished.
Order confirmation → shipping → delivery → review request → cross-sell. Turns one-time buyers into repeat buyers. Doubles LTV when done right.
30/60/90/120-day lapsed customers. Tiered offer escalation. Recover customers cheaper than acquiring new ones.
Top 10% by LTV get early access, exclusive offers, and personal touch. Keeps your best customers from churning to a competitor.
For consumables: time-based reminders calibrated to your product cycle. Captures repeat purchase intent the moment it forms.
Triggered by SKU. Customers who bought X get sequenced to Y within 14 days. Compounds AOV without raising CAC.
Segmented broadcast emails: new arrivals, restocks, education, founder content. The cadence that keeps the list warm without burning it out.
We're not platform-agnostic — we're platform-opinionated. We use what wins.
Deep segmentation, predictive analytics, integrated SMS. The standard for serious DTC. Full migration support if you're on Mailchimp or Active Campaign.
Compliance-first SMS for North America. Welcome SMS, cart recovery, broadcast campaigns. Higher click rates than email when used surgically.
For larger lists where Postscript economics flip. We migrate when it makes sense.
We'll audit your current flows and segments live on a 30-min call. Tell you exactly what's missing — and what one flow could unlock the next 5% of revenue.